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Huib Berendschot (1964) studied Dutch law at the University of Tilburg. In 1991, he joined Unilever Nederland as a company lawyer. He became a member of the Corporate Trade Mark division of Unilever’s Legal Department in Rotterdam. From 1993 to 1997, he worked for the same division in London. He then moved back to the Legal Department in Rotterdam in order to head up a 15-man Trade Mark Team for Unilever’s food and beverages business. Huib represented Unilever in the Trade Mark Committee of the European Brands Association, AIM, in Brussels. At the same time he represented the Confederation of Netherlands Industry and Employers (VNO-NCW) in the Trade Mark and Design Committee of Business Europe. In connection with brand protection and combating the trade in counterfeit goods, he represented Unilever in the Business-IPR group of the World Customs Organisation. At Unilever he was involved in the legal aspects of brand development, international industrial property enforcement litigation (including parallel trade), and the drawing up of agreements in relation to intellectual property (co-existence, design agreements, licences, transfers, etc.). Furthermore, he was involved in numerous mergers and acquisitions carried out by Unilever between 1995 and 2001. In 2001, he moved to Novagraaf, a leading consultancy in the field of intellectual property. Huib is a lawyer in the IP&T practice group of AKD. His focus is on trade marks, designs and copyright. He supports clients with the acquisition, maintenance, exploitation and enforcement of rights. His enforcement experience is particularly well developed in the area of counterfeit goods and parallel traded goods. He regularly lectures on the subject of trademark law and gives readings at seminars both nationally and internationally. Huib is a member of the International Trade Mark Association and is an active member of the INTA Anti Counterfeiting Committee. He is a lecturer at the Stichting Beroepsopleiding Bedrijfsjuristen (Foundation of Professional Education for Company Lawyers), the Stichting Beroepsopleiding Benelux Merken- en Modellengemachtigden (Foundation of Professional Education for Benelux Trademark and Design Agents), the the Netherlands Institute of Patent Attorneys and at the Association for In-house Counsels. Huib’s clients include companies in various sectors such as food & beverage, luxury goods (such as watches and leather goods), clothing, electronic appliances and pharma and healthcare. European Legal 500, 2016: Huib Berendschot advised Richemont on actions against counterfeiters targeting brands such as Chloé and Dunhill. Chambers and Partners 2016: Huib is "very skilled in handling large-scale IP cases and has a very business-oriented approach," according to clients. He is noted for his expertise in counterfeiting and contentious matters. World Trade Mark Review: Huib Berendschot’s advice is informed by a deeply commercial understanding of brand ownership, born of his experiences as in-house counsel for Unilever. The stand-out trademark professional at AKD, Berendschot is an expert on counterfeiting and grey-market goods.

Huib Berendschot

Huib Berendschot





Lawyer; Partner

+31 88 253 5915


+31 6 52 04 82 44




Intellectual Property, IT & Data Protection; Registration trademarks & designs








Intellectual Property, IT & Data Protection

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