AKD Prinsen Van Wijmen launches advertising campaign

Rotterdam, 25 March 2008: AKD Prinsen Van Wijmen is to launch its advertising campaign on Wednesday 26 March with adverts in the leading Dutch financial daily, 'Het Financieele Dagblad'.

Print ads have been backed by trailers on Business News Radio which will continue during the campaign. The aim of the campaign is to further build upon AKD Prinsen Van Wijmen's name recognition in the business market.

The advertising campaign also signals the start of a new marketing strategy by the firm of lawyers and notaries. At the core of the strategy is the perception that developing a higher profile in the market by sharing knowledge and achieving a greater level of interaction among businesses and organisations is an essential complement to providing high-quality support to the firm's clients.

A series of activities already in the pipeline will reinforce the advertising campaign in underlining the leading position which AKD Prinsen Van Wijmen occupies in the market. The heart of the campaign centres on the firm's 'Dynamism'.

"The aim of AKD Prinsen Van Wijmen is to help companies and organisations achieve their ambitions by providing them with the ideal level of legal support," said Abdeluheb Choho, the firm's director of Marketing en Communications. "We believe that success depends as much on the human touch as it does on strictly legal expertise," he continued. "The dynamics of organisations, society and human relations demand our day-to-day involvement. It is up to lawyers and notaries to help steer the course of events in positive directions. Thanks to their combination of individual styles, visions and expertise, our lawyers and notaries are in a position to come up with the most effective and pragmatic approaches."

The overall theme of the campaign and the adverts have been developed together with the De Amsterdamse School, an agency which advises on marketing and communications.