AKD: a new name and a new look

Adoption of a more potent and recognisable name, together with a new house style, is seen as better reflecting the values that underpin the firm, namely: ambition, engagement, energy, quality and approachability.

Bert Heikens, Chairman of the Board of AKD comments: "From the starting point of a new name we have given our house style a complete makeover. A newly designed and highly compelling logo now adorns each of our office locations. Our promotional materials and websites have also been brought in line. New styling that is both more modern and stronger in communication terms is intended to ensure our brand recognition is significantly enhanced. This is also being carried forward through our new recruitment campaign. We have devoted considerable attention to improving access to our store of knowledge and information, for instance by making modelling and other tools available via our website. True quality is as much about the art of being able to present complex legal issues in layman's terms, and thinking in terms of solutions, as it about possessing excellent professional knowledge."